| Luận văn tiếng Anh: | A disourse analysis of English sales presentations: an integrated approach = Phân tích diễn ngôn bài thuyết trình bán hàng tiếng Anh: Ứ́ng dụng đường hướng tổng hợp. M.A Thesis Linguistics: 60 22 15 |
| Nhà xuất bản: | ĐHNN |
| Ngày: | 2012 |
| Chủ đề: | Tiếng Anh Bài thuyết trình Phân tích diễn ngôn Bán hàng |
| Miêu tả: | 78 p. + CD-ROM M.A Thesis Linguistics -- University of Languages and International studies. Vietnam National University, Hanoi, 2012 Studies investigating the sales letters and some other kinds of business communication have shown the effective ways to write a persuasive sales letter. However, very few studies are found investigating the sales presentation. This paper is an attempt to deal with sales presentations– one kind of business correspondence. The paper illuminates register and coherence of discourse of sales presentation, which are two variables of integrated approach to discourse analysis. The result of the study identifies register and coherence factors of discourse of sales presentation. From the findings, the implication for the most effective way to make a successful sales presentation in terms of register and coherence of discourse is drawn out Electronic Resources Electronic Resources |
| Kiểu: | text |
| Định dạng: | text/pdf |
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