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| Luận văn tiếng Anh: | A descriptive analysis of linguistic features of advertising language used in English slogans for food and drink products = Phân tích miêu tả đặc điểm ngôn ngữ khẩu hiệu quảng cáo một số sản phẩm thức ăn và đồ uống. M.A Thesis Linguistics: 60 22 15 |
| Nhà xuất bản: | ĐHNN |
| Ngày: | 2012 |
| Chủ đề: | Ngôn ngữ khẩu hiệu Ngôn ngữ quảng cáo Tiếng Anh |
| Miêu tả: | 67 p. + CD-ROM M.A. Thesis. English Linguistics -- University of Languages and International Studies. Vietnam National University, Hanoi, 2012 Creating advertising slogans can be called an art of copywriters. Investigation into successful slogans is a good way to discover the effectiveness of exploiting a language to persuade and make impressions on other people especially consumers. Different advertising slogans of many famous food and drink products are analyzed on the phonological, lexical, semantic and syntactic levels. Such issues such as the complexity of sentence structure, sentence types, the most frequently used words, the use of some figures of speech and rhetorical sound devices in advertising slogans for food and drink products are concentrated. As a result, many linguistic features have been discovered, which can Giúp linguists, copywriters and individuals who concern this subject matter in capturing an overview of how advertising language is utilized in food and drink slogans. The investigation hopefully can serve as an informative source for both pedagogical and research purposes and becomes a motivation for other researchers to carry out further studies Electronic Resources |
| Kiểu: | text |
| Định dạng: | text/pdf |
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